Way back in 1919, the Dassler brothers, Rudolf and Adolf, started an athletic footwear legacy when they opened the doors on their Dassler Brothers Shoe Factory in Herzogenaurach, Germany. The pair’s athletic footwear would soon gain notoriety, as Olympic athletes wore Dassler track spikes in the 1928 games. Famed runner Jesse Owens was also wearing Dassler spikes when he nabbed four Gold Medals in the Berlin Olympics in 1936. These big wins for the athletes and the company put Dassler on the map.
In 1948, the Dassler brothers went their separate ways, with Rudolf starting a new footwear company—Puma. Essentially starting over, Rudolf built Puma from the ground up. His ATOM soccer shoes made an early splash as the first pair with screw-in studs. Puma shoes continued to take off throughout the decades, with notable soccer and running models that solidified the brand’s position as one of the greatest athletic footwear brands in the world.
Throughout the '80s, ‘90s and well into the 2000s, Puma surged again as more consumers turned to the brand for lifestyle sneakers like the Puma Suede. Offering trend-right footwear and Puma apparel items like Puma track jackets and sleek casual sneakers, the brand paved new ground for itself in the athleisure space.
Today, Puma is known as much for footwear innovations as it is for standout sport-inspired styles. Must have Pumas are worn by everyone from influencers to style-savvy kids, with models like the Puma Cali, Puma RSX, and the Puma Future Rider making waves. These athletic kicks have the throwback details that have made Puma a household name, with fresh upgrades that make a statement. The newest Puma shoes in men’s, women’s, and kids’ sizes are all right here at Finish Line, along with coordinating Puma clothing to ensure everyone can get the brand's street-chic athletic vibes.