Founded in Germany by Adolf Dassler back in 1949, adidas Originals have created a rich history within sneaker and pop culture. The Three Stripes have long been a pop culture icon. It all started in the 60’s with Kareem Abdul-Jabbar who helped bring the comfort and stability of the adidas Superstars to the courts and streets. Then it was the 80’s and 90’s hip-hop movement that saw acts like Run DMC, Eddie Murphy and the Beastie Boys bring adidas originals clothing and adidas originals shoes to the public eye. Today, new innovations like adidas BOOST, AlphaBounce and Primeknit along with killer collabs with the likes of Pharrell Williams and Kanye West have set the world on fire and are part of the reason why adidas is the hottest brand going today.