What is Winners Circle?

Welcome to the Finish Line Rewards Program! Not only do we ensure that our customers look cool with all the latest merchandise, we also reward them for shopping with us! Winners Circle is a preferred customer program that gives members the opportunity to keep track of their purchases online and in store while earning rewards. And, Winners Circle members are the only customers eligible to enter product launch drafts. Here are a few of the perks you can expect by joining the program:

  • $20 dollar reward certificates (earned by accumulating 200 points within a 12 month period)
  • Regular mailings of the Finish Line catalog
  • Free shipping offers at different times of the year
  • Insiders look at some of the newest Finish Line merchandise
  • The exclusive opportunity to enter launch product drafts. You MUST be a Winner's Circle member to enter any draft.

Using Coupons with Winners Circle Rewards
One coupon may be combined with one Winners Circle Reward in a single transaction as long as the items being purchased are not excluded from coupon use, and the minimum subtotal amount for the coupon has been met after the reward has been applied.

You may sign-up online or at your nearest Finish Line store.

How can I join?

It takes mere minutes to sign-up, for a lifetime of deals! Customers have the opportunity to join the rewards program online or in-store.

Requirements to Join
  • Customers must be 13 years or older to participate in the program. Sorry kids.
  • Participants must have valid U.S. mailing address.
  • Agree to the Terms and Conditions of the account program. Hey, we've got to keep legal happy.
Restrictions (you may not qualify for the Winners Circle Rewards program if you fall under one of these categories)
  • Finish Line Employee
  • Diverter
  • Wholesaler
  • Approved for Multiple Corporate Discounts
  • Employee Family Member
  • Reseller
  • Participant in Team Sales

Can I give a friend my Winners Circle reward so they can use it?

You must be a really good friend! These rewards are way too good to just give away. That's cool you want to share, but unfortunately, only the member participating in the Winner's Circle program may redeem their rewards. Keep 'em for yourself because hey, you earned it! Want to help your friend or family member get in on the action? Send them to Finish Line so they can start making their purchases count.
How do I earn points?

Members have the opportunity to earn points by presenting the account number on the card during checkout online or in-store. If in-store, make sure you present your card at the time of purchase. If you have not yet registered your Winners Circle account to an online profile, you may apply your account number on the billing page during checkout in the field directly under the order totals.

Tracking Your Points
To get the updated status on your points, you can register your account to an online profile if you are not already registered.
You may also call Customer Care at 888-777-3949 to get your current balance.

Point Facts
  1. It takes 200 points to generate a reward
  2. Points expire in 12 months from the date of purchase if not used towards a 200 point total
  3. Purchases may be added manually by Customer Care if not older than 30 days
  4. Points are deducted when a return has been made
  5. Purchasing a gift card does not accumulate points.
  6. Points are not earned based on shipping costs or tax.

Redeeming Winners Circle Rewards

Winners Circle Rewards are 20 dollar reward certificates earned by members when they accumulate 200 points within a 12 month period. Winners Circle Rewards do not have a required purchase amount and can be used on any merchandise from Finish Line.

How to Redeem Your Reward

You've finally got one in your hand, your $20 reward for being a loyal Finish Line customer. Now what do you do with it? Winners Circle Rewards may be redeemed during checkout online or in-store. When redeeming in-store, the reward must be surrendered at the time of purchase. If online, you may apply your reward on the billing page in the second field provided under the order totals.

PayPal Users Redeeming Winners Circle Rewards

To use your Winners Circle reward, please select PayPal on the billing page after applying your reward. Express checkout in the cart will bypass the billing page which will prevent the option to apply the reward discount, so don't use the express checkout method.

Everything you've ever wanted to know about Winners Circle:
  1. Rewards are only active for 90 days.
  2. It takes two weeks (no more than 45 days) to receive a reward in the mail.
  3. There are no exclusions.
  4. Only one reward may be used in a single transaction.
  5. One Winners Circle Reward may be combined with one coupon in a single purchase*.
  6. Winners Circle Rewards do not apply towards shipping costs or tax.
  7. Winners Circle Rewards can only be used once and the amounts not redeemed during checkout are non-refundable.
  8. Winners Circle Rewards cannot be redeemed to receive cash back.
  9. Rewards cannot be used to purchase gift cards.
Winners Circle Account Help

Like an umbrella during a torrential downpour, we’re here to help you! If you have any questions or need any assistance with your Winners Circle account, see below:

Combining Winner’s Circle Accounts
  • If you have more than one account you can combine accounts by calling Customer Care at 1-888-777-3949.
​​​Forgot/Lost Winner’s Circle Account Number 
  • Winner’s Circle can look up your Winner’s Circle Account Number anytime by signing in to the website.
Update Your Account Information 
  • Winner’s Circle member can update their account information anytime by signing in to the website.

If you have any questions or concerns about your Winner’s Circle account, please contact Finish Line Customer Care by email or phone at 1-888-777-3949. Like an old friend, we're here for ya!

Finish Line Customer Care hours of operation are:

Monday - Friday 8am - Midnight Eastern
Saturday 8am - 10pm Eastern
Sunday 10am - 8pm Eastern

How does Finish Line use my information?

Whenever you use your Winners Circle Reward card, Finish Line tracks your purchases. We will use your personal information to manage and communicate with you about your account, and subject to the choices you have made, in order to send you specials from marketing programs. However, we respect your privacy and will not share your personal information with any unrelated third parties to use for marketing purposes. To find out more about our privacy statement, please visit to view our privacy policy or call 888-777-3949 for a copy.
After I opt-in to receive email notifications, can I opt-out?

Yes, if you opt in to receive email, mailings or text messages from Finish Line and then decide you do not want to receive email, mailings or text messages from Finish Line, you can call Customer Care at 888-777-3949 and opt out. If you are only opting out of Finish Line emails you can check the opt out box at the bottom of any Finish Line email.