We currently offer three easy ways to look for a product online:
  1. Search by style number and color code
    • These numbers are located in our Finish Line Catalog next to the name of the product you are looking for (example for a Nike product: 307810 – 162). Enter this number into the search box and click the blue magnifying glass button on the right side of the search box and presto!

  2. Search by product name
    • If you know the name of the product you want, enter the style name in the search box at the top of each page, and click the blue magnifying glass button to find what you’re looking for.

  3. Search by department using the links at the top of any page
    • So “Men”, “Women”, “Kids”, “Sale”, “Fan Gear”, or “Brands”.

How do I make a purchase online?

The purchase process at is completely secure and is completed in 5 simple steps. Once you find the product that you want to buy, select the size and color. Select “Add to Cart".

Shopping Cart

  • Select “View Cart” from the mini bag to review the items in your shopping cart.
  • After reviewing the items, click “Checkout” or “Checkout with PayPal”

Sign In

  • Enter your email address for order and shipment confirmation.
  • If already have a Winners Circle account, enter your user name and password. Even if you forgot your registered info, we can help you with that. Or log in as a guest using your email address.
  • Remember that with each purchase you can earn rewards points towards sweet perks like coupons and exclusive, draft-only releases so create a Winners Circle account with us.

Shipping Address

  • Please indicate the destination for the product so we can get it to you as quickly as shipping possible.
  • If your billing and shipping address are the same, check the box indicating this.
  • Select “Continue with Secure Checkout”

Billing & Payment

  • Please indicate the method of payment and the billing address.
  • Enter all coupons or Finish Line Promo Codes.
  • Winners Circle members enter their Winners Circle number.

Order Review

  • Ensure all order information is correct. You may edit your address and payment information.
  • Select “Process Order” to complete checkout.

Order Confirmation

  • Please print the order confirmation page for your records. Also, that's just good practice.
You may track your order at using the “ Track Your Order” link. Or, Customer Care can help you track your order at 888-777-3949. Please note, the information available on the web is the same as what is available to our Customer Care representatives.

What items are not eligible for a discount?


We promise we're not trying to be the bad guys but here are some items that coupons are currently excluded from. But hey! There are literally thousands of items that we carry so don't let these few products get you down.

  • All Nike Footwear, Apparel, and Accessories
  • All Brand Jordan Footwear, Apparel, and Accessories
  • Select adidas styles, including but not limited to: Yeezy, D Rose, John Wall, Harden, all Boost Product, Superstar, Stan Smith, Samba, Top Ten, Supernova, Adilette, and Apparel
  • PUMA Fenty and Fierce product
  • Reebok Question
  • All Timberland 6 Inch Boots (Men’s and Kid’s)
  • UA Curry
  • Brooks Footwear
  • Oakley / Ray Ban Eyewear
  • The North Face (Apparel)
  • Casio
  • Polar
  • Garmin

This list does change from time to time, so be sure to check back often to see what items/product lines have been removed and what has been added.

In addition, the products listed above DO NOT apply toward minimum purchase amounts.

But since we love our customers, here are all the web exclusive Finish Line Coupon Codes . Click over to take advantage of these discounts and deals!